Just how do you go about photographing a simple product like the pencil in order to make them sell? This was the challenge I faced recently when Able Labels asked me to do some product photography for them for their new line of Natural Wood Personalised Pencils.
I tackled the task by focusing on the key selling point of the pencil, which was the fact that they were personalised. I used a Macro lens to get in nice and close, the end result of the new product photography was an increase in the conversion rate of the product of over 136%.
Categories: Product Photography, Commercial Photography