This campaign shot on behalf of Waitrose was to promote their partnership with UK based Gladioli farmers for use in Press & in-store advertising.
I headed out to H Pennington & Son in Spalding to meet Ian & Jenny who are a partner of Waitrose and have been growing outdoor flowers on their farm since the early 2000s. As they drove me around their farm they showed me the Gladioli fields which are grown in a wide range of colours and lengths.
We did the majority of the shoot out in the fields where the flowers grew, finishing off in the flower packing rooms. I’d like to thank both Ian and Jenny for having me along, they were complete naturals in front of the camera and an absolute pleasure to work with.